红色体育驱动四川休闲体育旅游的理论逻辑、现实困境与实践路径

Theoretical Logic, Practical Dilemmas, and Implementation Paths for Driving Sichuan’s Leisure Sports Tourism through Red Sports

摘要: 四川是红色体育资源富集地区，推动红色体育与休闲体育旅游深度融合，对四川旅游业朝着深度体验游和主题研学游方向发展有着重大历史意义与时代价值，本研究围绕红色体育驱动四川休闲体育旅游发展展开研究，发现四川红色体育推动休闲体育旅游时存在：资源开发较为零散，整合程度不够高；产品存在严重的同质化现象，现代表现形式和IP形象塑造有所短缺；传播方式较为传统，数字化支撑不足；协作机制比较薄弱，跨部门治理效率较低；量化评定比较艰难，专业人才相对缺少的问题。并给出针对性建议：形成“节点–轴线–域面”的空间格局来激活红色体育资源；创建多元化的休闲体育旅游产品体系；利用数字技术优化沉浸式体验品质；塑造文体旅融合发展的生态圈；树立相关品牌形象；创建智能化的服务体系和成果评价机制，以此给四川红色体育与休闲体育旅游的深度融合增添新的活力和发展动力。

Abstract: Sichuan is a region rich in “Red sports” resources. Promoting the deep integration of Red sports and leisure sports tourism holds significant historical and contemporary value for the evolution of Sichuan’s tourism industry toward in-depth experiential and thematic educational travel. This study examines how Red sports drive the development of leisure sports tourism in Sichuan, identifying several challenges: fragmented resource development and insufficient integration; severe product homogenization and a lack of modern presentation forms or IP branding; traditional communication methods with inadequate digital support; weak collaborative mechanisms and low cross-departmental governance efficiency; and difficulties in quantitative assessment alongside a shortage of professional talent. Targeted recommendations are proposed: establishing a “node-axis-area” spatial pattern to activate Red sports resources; creating a diversified product system for leisure sports tourism; leveraging digital technology to enhance immersive experiences; fostering an ecosystem for the integrated development of culture, sports, and tourism; building relevant brand identities; and establishing intelligent service systems and outcome evaluation mechanisms. These measures aim to inject new vitality and development momentum into the deep integration of Red sports and leisure sports tourism in Sichuan.