粤赣边际三地文体旅融合发展策略研究

Research on the Integrated Development Strategy of Culture, Sports and Tourism in Three Border Regions of Guangdong and Jiangxi Provinces

摘要: 近年来，随着区域协调与乡村振兴战略的深入推进，文体旅融合已成为省际边际地区推动县域经济高质量发展的关键路径。本文以粤赣边际三地，即江西省龙南市武当镇、杨村镇与广东省河源市和平县浰源镇、连平县上坪镇为研究对象，梳理其文体旅资源与产业现状，提出“增长型为主、扭转型为辅”的组合战略。研究从协同机制构建、资源整合、品牌塑造与保障措施四方面协同推进。打破省际行政壁垒、构建跨区域协同机制、推动差异化产品开发与统一品牌运营，是省际边际地区实现文体旅高质量发展的关键路径。

Abstract: In recent years, with the deepening of regional coordination and rural revitalization strategies, the integration of culture, sports and tourism has become a key pathway for inter-provincial border areas to drive the high-quality development of county economies. Taking three border regions of Guangdong and Jiangxi Provinces, namely Wudang Town and Yangcun Town of Longnan City in Jiangxi, and Lianyuan Town of Heping County and Shangping Town of Lianping County in Heyuan City of Guangdong, as research objects, this paper sorts out the local cultural, sports and tourism resources and industrial status, and proposes a combined strategy featuring “growth-oriented development as the mainstay and turnaround-oriented adjustment as the supplement”. The research advances in four coordinated aspects: construction of synergy mechanisms, integration of resources, building of regional brands, and safeguard measures. Breaking down inter-provincial administrative barriers, constructing cross-regional synergy mechanisms, and promoting differentiated product development and unified brand operation are the key pathways for inter-provincial border areas to achieve high-quality development of integrated culture, sports and tourism.