基于“OBE + BOPPPS模式”的《跨境电子商务》课程教学改革研究

A Study on the Teaching Reform of the Cross-Border E-Commerce Course Based on the “OBE + BOPPPS Model”

摘要: 跨境电商是我国经济发展的重要领域，其专业人才培养受到重点关注。《跨境电子商务》作为专业核心课程，其教学面临课程目标与行业需求存在错位、以“灌输式”教学为主、考核方式单一等问题。为此，本文基于OBE教育理念，结合BOPPPS教学模式，构建“三程闭环 + 四维保障”课程教学体系。该体系通过优化课程目标、改进教学模式、完善评价体系全过程闭环优化教学，并以教学内容优化、师资队伍建设、校企合作深化、学科竞赛推动等措施为教学改革实施保障，旨在系统提升跨境电商人才培养质量，为社会输送行业需要的高素质人才。

Abstract: Cross-border e-commerce is a crucial sector in China’s economic development, and the cultivation of specialized talent in this field has received significant attention. As a core course in the major, the teaching of Cross-Border E-Commerce courses faces challenges such as a mismatch between course objectives and industry needs, a predominance of “cramming” teaching methods, and a single assessment approach. To address these issues, this paper proposes a “three-process closed loop and four-dimensional guarantee” course teaching system based on the OBE educational philosophy and the BOPPPS teaching model. This system optimizes teaching through a closed-loop process that involves refining course objectives, improving teaching methods, and enhancing the evaluation system. It also ensures the implementation of teaching reforms through measures such as optimizing course content, building faculty teams, deepening school-enterprise cooperation, and promoting academic competitions. The ultimate goal is to systematically enhance the quality of cross-border e-commerce talent cultivation and deliver high-quality professionals needed by the industry to society.