从《VOGUE》杂志中文版看皮肤(2022~2024)

Skin Representations in Vogue China (2022~2024)

摘要: 本文以2022~2024年《VOGUE》杂志中文版36篇文本、123万词语料库为研究对象，运用AntConc (4.3.1)软件，对文本中围绕“皮肤”的搭配词展开索引分析，系统描述了“皮肤”相关表述的语用特征与叙事逻辑。研究发现，围绕“皮肤”的搭配词可划分为“皮肤生理结构与组成”“皮肤的状态与问题”“皮肤状态与问题的影响因素”“皮肤护理及改善手段”以及“皮肤的相关主体”五大类别，形成了“问题–诱因–解决方案”的完整叙事链条。文本中普遍存在的互文现象及引述现象，进一步强化了内容可信度与可读性。本文的研究结果为理解中国时尚消费者护肤需求倾向提供了一定的实证依据。

Abstract: This paper constructs a 1.23‑million‑word corpus consisting of 36 texts from Vogue China (2022~2024). With the assistance of AntConc 4.3.1, it conducts collocation and concordance analyses of the node word “skin” to systematically characterize the pragmatic features and narrative logic of skin‑related expressions in the corpus. The collocates of “skin” fall into five major categories: physiological structure and composition of skin, skin conditions and skin problems, influencing factors behind skin conditions and problems, skin‑care and improvement measures, and relevant agents concerning skin. A complete “problem‑cause‑solution” narrative chain is identified in the magazine texts. Meanwhile, extensive intertextuality and quotation are adopted in the texts to boost credibility and readability. This study provides empirical references for understanding skincare demand tendencies among Chinese fashion consumers.