基于案例分析的民间嫁娶类非遗数字活化设计策略

Digital Revitalization Design Strategies for Folk Marriage-Related Intangible Cultural Heritage: A Case Study Approach

摘要: 民间嫁娶类非物质文化遗产围绕婚姻缔结展开，通过器物使用、仪式实践和亲属交往承载地方知识，其文化意义依赖具体的仪式过程与社会情境。随着婚俗记录、保存和传播日益借助数字媒介，数字技术在扩大文化内容可见度的同时，也可能造成仪式流程碎片化、文化符号脱离语境，以及娱乐叙事遮蔽文化解释等问题。本文结合展示类型比较与案例分析，梳理婚嫁类非遗的文化价值、仪式结构和数字活化路径，并讨论网页、数字影像、信息可视化、虚拟空间及游戏化展示的适用条件，以此分析民俗元素的叙事、空间和互动转译。研究认为，婚嫁非遗的数字活化应以维护仪式关系、深化文化理解为核心，通过准确阐释文化内涵、延续地方知识脉络和促进社区参与，为婚俗的当代传承提供支持。基于此，研究提出以仪式流程为主线、器物使用为节点、空间转换为情境的“物–事–场”设计组织测策略，将感官、情感和思考作为体验分析维度，结合社区参与、来源可溯和伦理保护保障内容质量。

Abstract: Non-material cultural heritage related to folk weddings centers on the formation of marital relationships, conveying local knowledge through the use of artifacts, ritual practices, and kinship interactions; its cultural significance is contingent upon specific ritual processes and social contexts. As the documentation, preservation, and dissemination of wedding customs increasingly rely on digital media, digital technologies, while expanding the visibility of such cultural content, may also lead to issues such as the fragmentation of ritual sequences, the disconnection of cultural symbols from their original contexts, and the dominance of entertainment narratives over cultural interpretation. This study employs a narrative review approach, integrating comparative analysis of exhibition formats with case studies, to systematically examine the cultural value, ritual structures, and digital revitalization pathways of wedding-related intangible cultural heritage. Furthermore, it discusses the appropriate application conditions for web pages, digital imagery, information visualization, virtual spaces, and gamified presentations, thereby analyzing the narrative, spatial, and interactive reinterpretation of folk elements. The review concludes that the digital revitalization of wedding-related intangible cultural heritage should prioritize the preservation of ritual relationships and the deepening of cultural understanding. By accurately elucidating the cultural connotations, sustaining the continuity of local knowledge, and fostering community participation, such initiatives can provide robust support for the contemporary transmission of wedding customs. Accordingly, this study proposes a “Object-Event-Scene” design and organizational strategy-using ritual sequences as the main thread, artifact usage as key nodes, and spatial transformation as the contextual framework-while adopting sensory, emotional, and cognitive dimensions as axes for experiential analysis. This approach is complemented by community engagement, traceability of origins, and ethical safeguards to ensure the quality of the digital representations.