后真相视域下短视频情绪化表达的传播认知效应研究
Research on Communicative Cognitive Effects of Short-Video Emotional Expressions from the Perspective of Post-Truth
摘要: 后真相时代媒介传播格局发生根本性变革，事实逻辑逐步让位于情感逻辑，情绪化表达成为短视频内容生产与传播的核心范式，持续重塑公众信息接收、解读、记忆留存的全链条认知模式。本文系统梳理国内外相关研究成果，整合后真相语境下短视频情绪化表达与传播认知效应的核心特征，从情绪化表达的生成动因、传播机制、多层认知效应、研究局限及未来趋势五个维度展开系统性综述。现有研究已厘清算法赋能、流量驱动与公众共情助推情绪传播的底层逻辑，证实短视频情绪化表达对个体认知、群体舆论、社会认知生态具备双向影响。但当前研究仍存在跨学科融合不足、实证范式单一、效应边界模糊、智能场景研究滞后等问题。未来研究需推进多学科理论耦合，创新量化实证研究范式，聚焦智能传播场景下的认知异化规律，构建完善的内容治理与认知引导体系，为规范短视频传播生态、重塑公众理性认知秩序提供理论支撑与实践参考。
Abstract: In the post-truth era, factual logic has been gradually replaced by emotional logic in media communication. As a dominant content production and communication paradigm of short videos, emotional expression profoundly reshapes the public’s whole cognitive process of information reception, interpretation and memory. Based on a systematic review of domestic and foreign literature, this paper combs the research progress of short-video emotional expression from the perspectives of generation motivation, communication mechanism, multi-dimensional cognitive effects, research limitations and future prospects. Existing studies have clarified the underlying logic of emotional communication driven by algorithms, traffic mechanisms and public empathy, and verified its two-way cognitive impacts on individual cognition, group public opinion and social cognitive ecology. However, current research still faces deficiencies including insufficient interdisciplinary integration, single empirical paradigm, ambiguous cognitive effect boundaries and lagging research on intelligent communication scenarios. Future studies should strengthen interdisciplinary theoretical innovation, promote quantitative and experimental empirical research, and explore the cognitive alienation rules under algorithm-based intelligent communication scenarios. This research aims to construct a systematic governance and cognitive guidance system, and provide theoretical support and practical reference for optimizing short-video communication ecology and public rational cognition.
文章引用：欧阳刘宇, 张恒, 高讴欧, 邓欣宇, 夏泽延, 余鸿璋. 后真相视域下短视频情绪化表达的传播认知效应研究[J]. 社会科学前沿, 2026, 15(10): 634-642. https://doi.org/10.12677/ass.2026.1510881

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