数字电商驱动甘肃省城乡产业融合发展的区域对比研究

A Regional Comparative Study on How Digital E-Commerce Drives the Integration and Development of Urban and Rural Industries in Gansu Province

摘要: 数字电商因具有数字化流通及跨界整合资源的特性，在缓解城乡二元矛盾、促进城乡产业结合、达成城乡协同发展等目标具有关键的支撑力量。文章将甘肃省作为分析对象，将区域对比与模糊集定性比较分析(fsQCA)结合起来加以考察，并对数字电商所涉城乡产业融合的区域异质性做较完整的探讨。研究发现：甘肃省目前存在陇南政府引导型、环县制度试验型、河西品牌导向型、兰州枢纽带动型四类主要发展模式；按fsQCA方法设计，“特色农业 × 政府支持”、“规模化 × 品牌化”、“物流整合 × 制度创新”正好是三条可能的驱动路径。同时，所列分析表明，省内物流基础在城乡之间尚不平衡、电商人才缺乏、融合产业链条较短、区域农产品品牌价值未充分释放是主要障碍。基于此，提出相应的对策——按地施策、完善双向流通、改革人才培育或引进方式等，用以推动甘肃省城乡产业融合取得实质性进展。

Abstract: Digital e-commerce, owing to its inherent characteristics of digital circulation and cross-sectoral resource integration, serves as a crucial supporting force in addressing the urban-rural dualism, fostering the integration of urban and rural industries, and achieving coordinated urban-rural development. This study takes Gansu Province as its case study and employs a combination of regional comparison analysis and Fuzzy Set Qualitative Comparative Analysis (fsQCA) to conduct a relatively comprehensive exploration of the regional heterogeneity in urban-rural industrial integration within the context of digital e-commerce. Based on the findings of this research, Gansu Province currently exhibits four primary development models: the Longnan government-guided model, the Huanxian institutional experimentation model, the Hexi brand-oriented model, and the Lanzhou hub-driven model. Using the fsQCA methodology, three potential driving pathways are identified: “Specialized Agriculture × Government Support”, “Large-Scale Operations × Branding”, and “Logistics Integration × Institutional Innovation”. Furthermore, the analysis reveals that major obstacles to urban-rural industrial integration in Gansu Province include a still uneven distribution of logistics infrastructure across urban and rural areas, a shortage of e-commerce talent, relatively short integrated industrial chains, and the underutilization of the brand value of regional agricultural products. In response to these challenges, this study proposes corresponding countermeasures—such as implementing location-specific policies, enhancing two-way circulation mechanisms, and reforming approaches to talent cultivation or recruitment—to facilitate substantive progress in urban-rural industrial integration within Gansu Province.