齐鲁商业文化驱动山东新创企业成长的作用机理与路径

The Influence of Qilu Commercial Culture on the Growth of New Ventures in Shandong: Mechanisms and Paths

摘要: 培育新创企业成长动能，是山东省推动市场主体由数量扩张转向质量提升的重要议题。本文以山东省新创企业为研究对象，从地域文化资源切入，整合文化资本理论、组织合法性理论与社会资本理论，论证齐鲁商业文化经由战略决策导向、社会资本积累、创新网络构建与社会责任践行四条路径，影响新创企业存续稳定性、市场拓展能力与组织韧性，并据此提出四项研究命题。基于2020~2025年的数据分析表明，山东新创企业呈现“传统服务业构成基本盘、新兴产业加速集聚”的发展格局，同时面临融资约束、合法性不足、人才供给缺口与容错机制缺位等共性制约；齐鲁商业文化在山东历史传承的连续性、当代实践的活态性与制度环境的支撑性，为其促进新创企业成长提供了现实条件。本文从文化传播、资源对接、经营嵌入与制度保障四个层面提出优化路径，为新创企业挖掘利用本土文化资本提供参照。

Abstract: Fostering the growth momentum of new ventures is a key issue for Shandong Province in shifting the development of market entities from quantitative expansion to qualitative improvement. Taking new ventures in Shandong Province as the research object, this study approaches the topic from the regional cultural resource. Integrating cultural capital theory, organizational legitimacy theory, and social capital theory, it argues that Qilu commercial culture influences the survival stability, market expansion capability, and organizational resilience of new ventures through four pathways—strategic decision-making orientation, social capital accumulation, innovation network construction, and social responsibility practice—and accordingly proposes four research propositions. Analysis based on data from 2020 to 2025 indicates that new ventures in Shandong exhibit a development pattern in which “traditional services constitute the industrial base while emerging industries are clustering rapidly”. Meanwhile, these ventures face common constraints, including financing difficulties, insufficient legitimacy, talent supply gaps, and the absence of failure-tolerance mechanisms. The continuity of its historical inheritance, the vitality of its contemporary practice, and the supportiveness of the institutional environment in Shandong provide realistic conditions for Qilu commercial culture to empower the growth of new ventures. This paper proposes empowerment pathways at four levels—cultural communication, resource connection, operational embedding, and institutional guarantee—thereby providing a reference for new ventures to exploit indigenous cultural capital.