数字文学跨文化传播困境的创新发展路径研究

Research on Innovative Development Pathways for the Cross-Cultural Dissemination Dilemma of Digital Literature

摘要: 数字文学作品如何在跨文化传播中减少文化折扣，是媒介迭代带来的新课题。传统纸质文学的各种表意手段(文本、图像、排版)不能简单地套用于数字文学的动态、交互或多媒体形式。本文以《胜利花园》《I’m dying, honey》等原生数字文学作品、以及《原神》《黑神话：悟空》叙事副文本(武器名、成就文案、图鉴提示)的跨文化接受作为案例，结合多案例比较和Reddit社群反馈来考察误读现象及其可能的解决办法。就生产而言：大型团队可用本地化和隐喻性重构实现较贴切的文化与语义对等，小团队可以利用众包、fandubbing或游戏社群协助文化转译；就接受来说：有个人阅读、社区传播及工具性使用三种情形。Global Shakespeares等资料已作导航式跨文化对照，Meme2Vec类模型能对俚语、图像予以解释。本文提出生产端编码重构与接受端解码补偿的差异化适配路径，为数字文学“走出去”提供参照。

Abstract: How digital literary works can reduce cultural discount in cross-cultural dissemination is a pressing question in the digital era. Unlike print literature, digital literature’s multimodal expression—dynamic text, images, and interactive mechanisms—cannot rely on literal translation alone. Drawing on born-digital works such as The Victory Garden and I’m dying, honey, as well as the cross-cultural reception of in-game narrative paratexts (weapon names, achievement copy, codex entries, etc.) in Genshin Impact and Black Myth: Wukong, this paper combines multi-case comparison with Reddit community feedback analysis to examine cultural misreading and response strategies. On the production side, large teams address interactive narrative breaks through localization and conceptual-metaphor reframing, while smaller teams may draw on crowdsourcing and game-community fandubbing to share cultural translation tasks. On the receiving side, readers are distinguished as individual readers, community participants, and tool users; archives such as Global Shakespeares enable navigational cross-cultural comparison, and research prototypes such as Meme2Vec offer reading assistance for slang and visual symbols. The paper outlines differentiated paths of production-side encoding reconstruction and reception-side decoding compensation for digital literature going global.