教育数字化背景下高职网店美工课程教学实践研究

Research on Teaching Practice of the Online Store Graphic Design Course in Higher Vocational Colleges under the Background of Educational Digitalization

摘要: 网店美工课程作为高职电子商务专业培养电商视觉设计应用型人才的核心课程，当前在教育数字化背景下面临着新的挑战。目前，大部分高职网店美工课程在课程设置、教学模式、教学资源与师资队伍四个维度均存在较为突出的问题，导致人才培养与行业岗位需求脱节。本文立足教育数字化发展背景，系统剖析课程教学现存痛点，以三阶渐进式课程设置为核心开展教学探索，构建适配数字时代行业需求的课程教学体系，旨在提升网店美工课程教学质量，培养兼具数字技能、设计能力与商业思维的高素质电商美工技术技能人才，以期为网店美工课程教学提供实践参考。

Abstract: As a core course for cultivating applied talents of e-commerce visual design in higher vocational e-commerce majors, the Online Store Graphic Design course is confronted with new challenges under the background of educational digitalization. At present, prominent problems exist in most higher vocational Online Store Graphic Design courses from four dimensions: curriculum arrangement, teaching mode, teaching resources and teaching staff, resulting in the disconnection between talent training and the demands of industrial posts. Based on the development context of educational digitalization, this paper systematically analyzes the existing pain points in curriculum teaching. Taking the three-stage progressive curriculum arrangement as the core, it carries out teaching exploration and constructs a curriculum teaching system adapted to the industrial demands in the digital era. This study aims to improve the teaching quality of the Online Store Graphic Design course, cultivate high-quality technical and skilled e-commerce graphic designers with digital skills, design capabilities and commercial thinking, and provide practical references for the teaching of the Online Store Graphic Design course.