弥合“数字鸿沟”：电商平台适老化困境与协同治理研究

Bridging the “Digital Divide”: A Study on the Aging-Friendly Dilemmas and Collaborative Governance of E-Commerce Platforms

摘要: 随着数字经济的深入发展，老年群体面临的数字鸿沟问题日益凸显，电商平台适老化改造成为实现数字包容的关键环节。目前推动电商适老化改造正在有序进行，然而，研究发现适老化改造存在标准与监管缺失、改造表层化、技术迭代过快、家庭反哺失灵等困境，同时对其存在的深层原因进行了剖析。在此基础上提出构建“政府定标监管、平台优化服务、社区线下辅助、家庭代际反哺、老年群体主动参与”的协同治理机制，通过多方责任共担与资源整合，推动适老化改造从表面优化走向深层适配，助力老年群体平等享受数字经济红利。

Abstract: As the digital economy continues to advance, the digital divide affecting senior citizens stands out conspicuously. The age-friendly transformation of e-commerce platforms is crucial for digital inclusion, and such transformation is being steadily promoted at present. However, research has found that there are several predicaments in the age-friendly transformation, such as the lack of standards and supervision, superficial transformation, rapid technological iteration, and the failure of family feedback. Meanwhile, the underlying reasons for these problems have been analyzed. On this basis, a collaborative governance mechanism of “government setting standards for supervision, platform optimizing services, community offline assistance, family intergenerational support, and active participation of the elderly group” is proposed. Through the sharing of responsibilities and integration of resources among multiple parties, the adaptation of age-friendly transformation will move from surface optimization to deep adaptation, helping the elderly group enjoy the dividends of the digital economy on an equal basis.