TOE框架下公共文化服务数字化转型研究——以大同市博物馆为例

A Study on the Digital Transformation of Public Cultural Services under the TOE Framework—Taking Datong City Museum as an Example

摘要: 本研究立足国家文化数字化战略的发展大背景，针对公共文化服务的转型发展问题展开相关探究；研究选取大同市博物馆作为具体研究案例，对其数字化发展情况进行详细分析。借助TOE研究框架，从技术、组织、环境三个常见研究维度，梳理出大同市博物馆在数字化转型过程中遇到的各类现实困境；研究发现：该博物馆的线上服务平台具备的功能比较单一，馆内负责数字化工作的专业人员存在较大缺口，行业内部也没有完善的版权规则与数据安全管理标准，这些不同维度的问题互相制约、彼此影响，持续阻碍博物馆数字化工作的整体推进。针对上述各类问题，本研究提出了一套全方位的优化改进思路，搭建起一套完整的治理模式，让技术赋能、组织推动、环境支撑这三部分内容可以协同配合、共同发挥作用。所提出的治理框架和优化方案，也给其他面临相同发展难题的中小型博物馆提供了可参考的研究思路和实践办法。

Abstract: This study focuses on the transformation of public cultural services under the background of China’s National Strategy for Cultural Digitization, and conducts an empirical analysis with Datong City Museum as the research case. By applying the Technology-Organization-Environment (TOE) Framework, it dissects the core dilemmas encountered by the museum in its digitalization construction from three dimensions of technology, organization and environment, including simplified functions of digital platforms, shortage of professional talents, and absence of standardized regulations for copyright and data security. Furthermore, the study points out that the problems in these three dimensions are mutually constraining, thus forming a vicious cycle that restricts the development of the museum. On this basis, this research further introduces the perspective of Digital Governance Theory, puts forward systematic optimization paths that go beyond single-point improvement, and advocates the construction of a holistic governance framework featuring the synergy of technology empowerment, organizational drive and environmental support. This study aims to provide a referable systematic governance framework and actionable implementation scheme for museums facing similar development dilemmas.