目的论视角下护肤品安全警示说明的汉译研究

Study on the Chinese Translation of Skincare Product Safety Warnings from the Perspective of Skopos Theory

摘要: 随着经济全球化的发展，国内进口护肤品市场规模持续扩大。护肤品说明书中安全警示说明承担信息传递和风险提示的核心功能，具有准确性、通俗性、明确性、说明性的典型特征，其汉译质量直接影响消费者的使用体验和肌肤安全。本文从目的论的角度出发，选取进口护肤品英文使用说明中的安全警示文本为研究材料，从词汇、句法、语用三个维度分析其语言特征，结合目的原则、连贯原则、忠实原则及诺德的忠诚观，归纳适配中文阅读习惯的汉译策略。

Abstract: With the development of economic globalization, the scale of China’s imported skincare product market has continued to expand. Safety warnings in skincare product instructions serve the core functions of information transmission and risk notification, and are characterized by accuracy, accessibility, explicitness, and instructiveness. The quality of their Chinese translation directly affects consumers’ user experience and skin safety. From the perspective of skopos theory, this paper examines safety warnings in the English usage instructions of imported skincare products at the lexical, syntactic, and pragmatic levels. Drawing on the skopos rule, coherence rule, fidelity rule, and Nord’s concept of loyalty, it discusses translation strategies and the limits of adaptation.