齐鲁文化赋能乡村旅游高质量发展研究

Research on Qilu Culture Empowering High-Quality Development of Rural Tourism

摘要: 齐鲁文化作为中华优秀传统文化的重要组成部分，蕴含着丰富的旅游价值与赋能潜力。在乡村振兴战略与文旅深度融合的时代背景下，如何将齐鲁文化资源优势转化为乡村旅游的发展动能，是一个兼具理论价值与实践意义的重要命题。本文以济南市长清区齐鲁八号风情路为核心案例，在系统梳理齐鲁文化核心精神特质的基础上，从“资源识别–价值转化–产业实现”三个维度构建齐鲁文化赋能乡村旅游的分析框架，揭示其赋能的内在逻辑机理。研究发现，齐鲁文化赋能乡村旅游遵循“文化资源化–资源产品化–产品品牌化”的递进路径，面临着资源开发碎片化、产品供给同质化、品牌运营薄弱化等现实困境。据此，本文提出深化文化资源挖掘、推进产品体系创新、强化品牌整合运营、完善制度保障体系等对策建议，以期为推动山东乡村旅游高质量发展提供参考。

Abstract: As a vital component of China’s outstanding traditional culture, Qilu culture embodies substantial tourism value and empowering potential. Against the backdrop of the rural revitalization strategy and the deep integration of culture and tourism, transforming the resource advantages of Qilu culture into developmental momentum for rural tourism constitutes a significant proposition of both theoretical and practical relevance. Taking the Qilu No. 8 Scenic Route in Changqing District, Jinan City as a core case study, and based on a systematic review of the core spiritual attributes of Qilu culture, this paper constructs an analytical framework for Qilu culture empowering rural tourism from three dimensions: resource identification, value transformation, and industrial realization, thereby revealing the intrinsic logical mechanism of such empowerment. The findings indicate that Qilu culture empowering rural tourism follows a progressive pathway of cultural resourcization, resource productization, and product branding, while confronting practical dilemmas including fragmented resource development, homogeneous product supply, and weak brand operation. Accordingly, this paper proposes countermeasures including deepening the excavation of cultural resources, advancing innovation in the product system, strengthening integrated brand operation, and improving the institutional safeguard system, with the aim of providing references for promoting the high-quality development of rural tourism in Shandong.