情感三层次理论下Reaction视频的传播研究

Research on the Communication of Reaction Videos Based on the Three-Level Theory of Emotion

摘要: 本研究结合情感三层次理论，探究Reaction视频如何实现对观众本能、行为和反思的三层次情感满足，并分配博主与观众之间的权力关系。研究发现，在本能层，Reaction视频通过特定的视听组合刺激用户产生观看意向，在行为层通过专业化的内容输出和沉浸式的情感体验推动认知上的确认和情感上的共鸣，在反思层则是通过弹幕与评论等满足定制的个性化需求。与此同时，Reaction视频作为“观看之观看”“评判之评判”的产物，也隐含着内容解读话语权、议程设置权、情感动员能力与流量资本之间的协商与制衡。

Abstract: This study combines the three-level theory of emotion to explore how Reaction videos achieve three-level emotional satisfaction for viewers: visceral, behavioral, and reflective, and to allocate the power relationship between communicators and viewers. The study finds that at the visceral level, Reaction videos stimulate users’ viewing intentions through specific audiovisual combinations. At the behavioral level, they promote cognitive confirmation and emotional resonance through specialized content output and immersive emotional experiences. At the reflective level, they satisfy customized personalized needs through bullet comments and reviews. At the same time, as a product of “watching the watching” and “judging the judging”. Reaction videos also imply a negotiation and balance between content interpretation discourse power, agenda setting power, emotional mobilization ability, and capital market.