国际传播理论视角下的重庆城市形象建构——基于中英文新闻媒体的对比研究

The Construction of Chongqing’s City Image from the Perspective of International Communication Theory—A Comparative Study of Chinese and English News Media

摘要: 本文基于国际传播理论与批判性话语分析(CDA)框架，选取中国主流媒体与英语国家媒体关于重庆的新闻报道为语料，围绕“重大活动、地方文化、社会事件”三个主题展开对比研究。研究发现，中方媒体强调国家战略、文化自信与社会韧性，倾向于将重庆形象纳入国家整体叙事；而英文媒体则更注重国际化、消费化等，将重庆置于全球市场、旅游消费及气候风险的语境之中。这种差异反映了不同受众定位与意识形态取向下的城市形象建构逻辑。本文认为，重庆的国际传播应在国家叙事与地方叙事之间寻求平衡，强化文化符号的跨文化转译，并在危机传播中突出治理与韧性，从而提升其在全球舆论场中的形象竞争力。研究为重庆乃至中国地方城市的国际传播实践提供了经验参考。

Abstract: This study, grounded in international communication theory and Critical Discourse Analysis (CDA), compares news reports on Chongqing from Chinese mainstream media and English-language outlets. Focusing on three themes—major events, local culture, and social incidents—the research identifies contrasting discursive patterns. Chinese media highlight national strategies, cultural confidence, and social resilience, embedding Chongqing’s image within broader national narratives. In contrast, English media adopt internationalized, consumerist, and problem-oriented framings, portraying Chongqing as a global technology hub, a site of exotic cultural consumption, or a disaster-prone city. These divergences reflect differences in audience positioning and ideological orientation. The findings suggest that Chongqing’s international communication should balance national and local narratives, strengthen cross-cultural translation of cultural symbols, and highlight governance capacity and resilience in crisis reporting. By doing so, Chongqing can enhance its visibility and credibility in the global public sphere. This study contributes to understanding the dynamics of city image construction in cross-cultural contexts and offers practical insights for improving the international communication of Chinese cities.