人工智能生成内容技术辅助仫佬族依饭节传播的方案研究

A Communication Plan for the Mulao Yifan Festival Assisted by AI-Generated Content Technology

摘要: 随着人工智能生成内容(AIGC)技术的快速发展，非物质文化遗产的数字化传播逐渐受到社会关注。在国家大力推动文化数字化的背景下，本文以广西河池仫佬族依饭节为研究对象，运用文献研究法和案例分析法，梳理依饭节的文化素材与传播方式，并比较相关文献方案与公开创作案例。针对内容制作与发布中可能遇到的文化核验、叙事转译和持续供给问题，文章提出视觉素材整理、人机协同审核、分平台发布及反馈修订的传播方案，以“还愿与祝愿”解说视频为例细化素材、生成和核验环节，并提出后续评价方法，为依饭节数字传播提供可检验的设计参照。由于尚未开展依饭节的平台样本调查或传播测试，方案的实际效果仍待检验。

Abstract: This study develops a communication plan for the Mulao Yifan Festival using AI-generated content (AIGC) technology. Through a literature review and analysis of publicly documented cases, it examines cultural materials and communication requirements and proposes a workflow combining material organization, human-AI collaboration, cultural review, platform-specific publication, and feedback-based revision. A proposed explanatory video on thanksgiving and blessings illustrates how source information, generative tasks, and review criteria can be linked. The plan treats authentic records and creative adaptation separately and includes source attribution, community participation, and checks of ritual context. As no platform sample survey, fieldwork, or audience test has been conducted for the Yifan Festival, the plan is presented as a design proposal whose feasibility and communication effects require further evaluation.