Labubu潮玩旅游中的情绪价值传递机制研究

Research on the Transmission Mechanism of Emotional Value in Labubu Tide Tourism

摘要: 随着体验经济的深入发展，潮玩旅游正稳步兴起，其核心是向游客传递情绪价值，打造出可深度参与、兼具情感温度的体验场景。本文以Labubu潮玩旅游为具体研究对象，分析其情绪价值传递机制，同时梳理它在发展中遭遇的各类实际问题。研究发现，Labubu通过引导游客与角色共情、设计惊喜互动环节、强化情感感知等方式，构建起一套涵盖情绪唤醒、情感深化至价值延伸的完整传递体系，并形成了由情感需求满足向消费价值延伸的路径。不过在实际运营过程中，这一模式也面临诸多现实困境，比如传递机制缺乏灵活性、工作人员承受情绪透支与劳动压力转移、文化内涵被淡化以及技术应用不够适度等。针对这些问题，本文从丰富叙事表达、升级体验质感、强化技术治理三个层面，给出了贴合实际的优化办法，希望能进一步提升游客的情绪体验效果，助力潮玩旅游行业稳步走向高质量发展。未来Labubu需在叙事中融入地方文化基因，建立粉丝回馈机制并严守隐私边界，以实现可持续的情感共鸣，为潮玩IP与文旅产业融合提供参考。

Abstract: With the in-depth development of the experience economy, trendy toy tourism is steadily emerging, with its core focus on delivering emotional value to tourists and creating highly participatory experiential settings with emotional appeal. Taking Labubu-themed tourism as the research subject, this study analyzes its emotional value transmission mechanism and examines the practical challenges encountered in its development. The findings indicate that Labubu constructs a comprehensive emotional value transmission system encompassing emotional arousal, emotional deepening, and value extension by guiding tourists to empathize with characters, designing surprising interactive experiences, and enhancing emotional perception. It also establishes a pathway through which emotional needs are translated into consumption value. However, in actual operations, this model faces several practical challenges, including limited flexibility in the transmission mechanism, emotional exhaustion and the transfer of labor pressure among staff, the weakening of cultural connotations, and insufficiently appropriate applications of technology. In response to these challenges, this study proposes optimization strategies from three perspectives: enriching narrative expression, improving the quality of experiential design, and strengthening technological governance, with the aim of enhancing tourists’ emotional experiences and contributing to the high-quality development of trendy toy tourism. In the future, Labubu should incorporate local cultural elements into its narratives, establish mechanisms for reciprocating fan participation, and strengthen privacy protection to foster sustainable emotional resonance and provide practical reference for the integration of trendy toy IPs and the cultural tourism industry.