银发经济背景下广西民族体育康养旅游高质量发展路径研究

Research on the High-Quality Development Path of Guangxi National Sports and Wellness Tourism in the Context of the Silver Hair Economy

摘要: 人口老龄化背景下银发经济蓬勃兴起，民族体育康养旅游作为契合老年群体康养需求的新业态，成为广西推动文旅融合与康养产业高质量发展的重要突破口。运用文献资料、逻辑分析等研究方法对银发经济背景下广西民族体育康养旅游高质量发展进行深入探讨。研究表明：广西拥有丰富的少数民族传统体育资源、优良的生态康养资源和毗邻粤港澳的区位优势，民族体育康养旅游发展具有激活银发消费市场、完善养老服务体系、活化民族传统文化的时代价值；政策大局方向利好、资源禀赋优势尽显、融合发展态势显现是广西民族体育康养旅游发展的优势，但也仍然存在产品创新性不足、产品同质化严重、配套设施和服务体系不完善等问题；并提出了丰富多元产品体系、强化品牌体系建设、完善适老配套设施、健全产业服务体系、构建多元人才体系等高质量发展路径。

Abstract: Under the background of aging population, the silver-haired economy is booming. As a new format that meets the needs of the elderly, national sports recreation tourism has become an important breakthrough for Guangxi to promote the integration of cultural tourism and the high-quality development of recreation industry. By using the methods of literature review and logical analysis, this paper makes an in-depth discussion on the high-quality development of Guangxi national sports recreation tourism under the background of silver-haired economy. The research shows that Guangxi is rich in traditional sports resources of ethnic minorities, excellent ecological health resources and geographical advantages adjacent to Guangdong, Hong Kong and Macao. The development of national sports health tourism has the times value of activating the silver-haired consumer market, improving the old-age service system and activating national traditional culture. The advantages of Guangxi’s national sports recreational tourism development are the favorable overall policy direction, the full display of resource endowment advantages and the emergence of integrated development trend, but there are still some problems such as insufficient product innovation, serious product homogeneity, imperfect supporting facilities and service system. It also puts forward high-quality development paths such as enriching diversified product system, strengthening brand system construction, perfecting supporting facilities for the elderly, perfecting industrial service system and constructing diversified talent system.