数智时代新商科跨学科项目式教学模式的建构与实践

Construction and Practice of Cross-Disciplinary Project-Based Teaching Model for New Business Education in the Digital Intelligence Era

摘要: 在数智化转型与新商科建设背景下，传统的经管类基础课程面临理论与实践脱节、跨学科知识壁垒突破难等教学困境。本文以《管理心理学》课程为例，依托跨学科项目式教学理念，融合案例驱动与团队协作，构建了PBL + CBL + TBL三轨融合的教学模式。通过引入生成式人工智能与知识图谱技术，打造“教师–AI–学生”三元协同的学习空间；同时借鉴“以人为本”的设计思维，将抽象的管理心理学理论转化为解决组织与管理现实问题的实践能力。教学实践表明，该模式有效提升了学生的高阶思维、跨学科知识整合能力与共情能力，为新商科复合型人才培养提供了可操作的实践范式。

Abstract: In the context of digital intelligence transformation and the construction of New Business education, traditional foundational courses in economics and management face teaching dilemmas such as the disconnect between theory and practice, and difficulties in breaking through cross-disciplinary knowledge barriers. Taking the course “Managerial Psychology” as an example, this paper constructs a “PBL + CBL + TBL” three-track integrated teaching model based on cross-disciplinary project-based teaching concepts, integrating case-driven and team collaboration. By introducing Generative AI and knowledge graph technology, a “Teacher-AI-Student” ternary collaborative learning space is created. Meanwhile, drawing on the “Human-Centered” design thinking, abstract managerial psychology theories are transformed into practical abilities to solve real-world organizational and management problems. Teaching practice shows that this model effectively enhances students’ higher-order thinking, cross-disciplinary knowledge integration, and empathy skills, providing an operable practical paradigm for cultivating compound talents in New Business education.