校企双元协同育人，“三有课堂”赋能农业会展服务乡村振兴的创新实践

Collaborative Talent Cultivation between Colleges and Enterprises: Innovative Practices in “Three-Dimensional” Classrooms (Engaging, Participatory, and Rewarding) for Agricultural Exhibition Services in Support of Rural Revitalization

摘要: 本文从产教融合视角出发，以会展策划与管理专业核心课程《会展活动创意策划》为实践载体，系统探讨“有趣、有参与、有成就”三有课堂赋能乡村振兴的教学创新路径。研究依托真实农业会展项目，构建“校企双元·任务驱动”协同育人模式，将企业真实需求转化为教学任务链，通过“会乡情·展文化·创未来”课程思政主线，建立“双维度三视角四属性”评价体系。教学实践表明，该模式通过深度产教融合有效提升了学生的知识内化能力、技能应用水平和职业素养，为职业教育服务乡村振兴提供了可推广的实践范式。

Abstract: From the perspective of the integration of industry and education, this paper explores innovative teaching pathways—centered on the core course “Creative Planning for Exhibition Events”—that utilize “Three-Dimensional” (engaging, participatory, and rewarding) classrooms to empower rural revitalization. Grounded in real-world agricultural exhibition projects, the study establishes a “college-enterprise dual-entity, task-driven” collaborative talent cultivation model. It translates authentic corporate requirements into a chain of instructional tasks and incorporates a curriculum-based ideological and political education theme—“Appreciating Rural Life, Showcasing Culture, and Creating the Future”—while implementing an evaluation system defined by “two dimensions, three perspectives, and four attributes”. Teaching practice demonstrates that this model, through the deep integration of industry and education, effectively enhances students’ ability to internalize knowledge, apply skills, and develop professional competence. It offers a replicable practical paradigm for vocational education to contribute to rural revitalization.