基于E3-Value仿真分析的网络音乐商业模式创新的研究
E3-Value Based Simulation Analysis of Online Music Business Model Innovation Strategy
DOI: 10.12677/ECL.2016.51001, PDF,    科研立项经费支持
作者: 王小欢, 柯新生, 张征：北京交通大学经济管理学院，北京
关键词: 网络音乐；商业模式创新；产业价值链；E3-Value；仿真分析；Online Music； Business Model Innovation； Industrial Value Chain； E3-Value； Simulation
摘要: 网络音乐出现，给音乐产业链带来了变革，然而网络音乐商业模式的缺乏却限制了网络音乐产业的发展。本文利用E3-value方法，结合产业价值链理论，通过构建网络音乐商业价值模型输入参数试算，对商业模式中各参与者之间价值的创造、交换和消耗情况进行仿真模拟，分析讨论网络音乐商业模式创新的相关策略。
Abstract: The emergence of online music has brought a great change in the music industry chain, lacking of online music business model, however, the development of the online music industry has been li-mited. Combined with the industry value chain theory, this paper uses E3-value method to build an expectancy-value model of online music business model. Then this paper carried simulation anal-ysis on the creation, exchange and consumption of value of the business model participants, by inputting parameters and taking trial. And this paper analyzed the online music business model innovation correlative strategies.
文章引用：王小欢, 柯新生, 张征. 基于E3-Value仿真分析的网络音乐商业模式创新的研究[J]. 电子商务评论, 2016, 5(1): 1-10. https://dx.doi.org/10.12677/ECL.2016.51001

参考文献

[1] 亚当•斯密, 著. 国富论[M]. 唐目松, 等, 译. 商务印书馆, 2007: 6-10.
[2] 候琳琦. 网络音乐产业价值链之初探[J]. 人民音乐(评论版), 2008(6): 73-75.
[3] 卢明华, 李国平. 全球电子信息产业价值链及对我国的启示[J]. 北京大学学报(哲学社会科学版), 2004(4): 63-69.
[4] 佟雪娜. 数字音乐传播价值链分析[J]. 重庆大学学报(社会科学版), 2013, 19(3): 165-172.
[5] 佟雪娜. 数字在线音乐的产业价值链探究[J]. 艺术百家, 2012, 28(2): 70-75.
[6] Blackburn, D. (2004) Online Piracy and Recorded Music Sales. Department of Economies, Harvard Uni-versity.
[7] Gordijn, J. and Akkermans, H. (2001) Designing and Evaluating E-Business Models. IEEE Intelligent Systems, 16, 11- 17. http://dx.doi.org/10.1109/5254.941353 [Google Scholar] [CrossRef] 
[8] Baida, Z., Gordijn, J., Morch, A.Z., Sale, H. and Akkeermans, H. (2004) Ontology-Based Analysis of e-Service Bundles for Networked Enterprises. Proceedings of the 17th Bled e-Commerce Conference, BIed, Slovenia.
[9] Gordijn, J., Osterwalder, A., et al. (2005) Comparing Two Business Model Ontologles for Designing e-Business Models and Value Constellations. 18th Bled Electronic Commerce Conference, Bled, Slovenia.
[10] Gordijn, J. and Akkernans, H. (2001) Ontology-Based Operators fore-Business Model Deand Reconstruction. Proceedings of the First International Conference on Knowledge Capture, Canada, 21-23 October 2001, 60-67.
[11] 宋永全, 魏玉亭. 数字音乐出版传播特性与商业模式[J]. 中国出版, 2013(14): 27-29.
[12] 单蓓. 基于价值链的数字音乐产业盈利模式探析[J]. 理论界, 2010(4): 220-221.
[13] 佟雪娜. 无线音乐的产业价值链探究[J]. 现代传播, 2011(5): 148-149.
[14] 熊琦. 数字音乐付费制度的未来模式探索[J]. 知识产权, 2013(7): 41-46.
[15] 阿兰•奥佛尔, 克里斯托福•得希. 互联网商务模式与战略理论和案例[M]. 北京: 清华大学出版社, 2002.

为你推荐