基于“互联网+”背景下大学生微商参与度研究

Research on the College Students’ Participation Degree of WeChat-Business Based on “Internet+” Background

摘要: 随着信息技术的不断发展，互联网的使用在人们的生活中越来越频繁，在“互联网+”背景和国家政策共同驱动下，以微信朋友圈为主要销售宣传渠道的微商迅速崛起，大学生对微商的了解程度、参与态度和参与行为成为值得研究的热点。本文从大学生微商消费者角度,剖析大学生参与微商的现状，并提出相关建议以供参考。

Abstract: With the constant development of information technology, the usage of the Internet in people’s life becomes more and more frequent. In the background of "Internet+" and national policy, We-Chat-business that takes WeChat friends circle as the main sales channels rises sharply .The stu-dents' understanding of the WeChat-business, participation attitude and participation behavior become hot issues, which are worthy of study. From the perspective of WeChat-consumers of university students, this paper analyzes the status quo of university students’ participation in WeChat-business, and puts forward relevant suggestions for reference.