双渠道供应链中考虑服务价值的动态定价策略研究
Dynamic Pricing Strategy in a Dual-Channel Supply Chain Considering Service Value
DOI: 10.12677/MOS.2017.62014, PDF,   
作者: 王从*, 张芳：天津工业大学理学院，天津
关键词: 双渠道；服务价值；供应链；动态定价；Dual-Channel； Service Value； Supply Chain； Dynamic Pricing
摘要: 本文研究了由一个制造商和一个零售商组成的双通道供应链的动态定价策略，讨论了服务成本参数和渠道参数对系统的影响。本文用有限理性的方法研究了动态定价策略。通过分岔图和最大Lyapunov指数图分析了分岔和混沌等复杂动力学现象。研究结果表明：在动态模型下，较大的调整参数会使系统失去稳定出现倍周期分岔。过大的服务成本参数会导致长期平均利润降低。
Abstract: In this paper, we study dynamic pricing strategies in a dual-channel supply chain consisting of a manufacturer, a retailer and focus on the influence of the service cost parameter and channel parameter on the system. We study dynamic pricing strategy by using the limited rational method. The complex dynamic phenomena, such as the bifurcation and chaos are analyzed through bifurcation diagrams and the largest Lyapunov exponent. The results show that in the dynamic model, the higher adjustment parameter can make the system lose its stability, then appear period doubling bifurcation. The higher service cost parameter can make the long-term average profit reduced.
文章引用：王从, 张芳. 双渠道供应链中考虑服务价值的动态定价策略研究[J]. 建模与仿真, 2017, 6(2): 116-123. https://doi.org/10.12677/MOS.2017.62014

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