戴尔渠道模式演变与顾客购买行为研究
Evolution of the Channel Pattern of Dell and Consumer Behavior
DOI: 10.12677/BGlo.2018.61001, PDF,  被引量   
作者: 陈智勇：中国人民大学商学院，北京
关键词: 戴尔；销售渠道；购买行为；Dell； Sales Channels； Consumer Behavior
摘要: 分析戴尔销售模式，探究其渠道演变背后的商业逻辑。
Abstract: Dell, Sales Channels, Consumer Behavior
文章引用：陈智勇. 戴尔渠道模式演变与顾客购买行为研究[J]. 商业全球化, 2018, 6(1): 1-6. https://doi.org/10.12677/BGlo.2018.61001

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