网红经济下大学生主要消费项及其影响因素研究

Study on Main Consumption Items and Corresponding Influencing Factors of College Students in the Internet Celebrity Economy

摘要: 本文选取大学生群体为研究对象，通过问卷调查的方式，利用描述统计、卡方分析和均值分析等方法，研究大学生在网红经济中的基本消费情况、主要消费项以及影响其消费的因素。

Abstract: The study selects college students as the research object, and studies the basic consumption, the main consumption items and the factors affecting their consumption of college students in the Internet celebrity economy by using the questionnaire survey, descriptive statistics, chi-square analysis and mean analysis methods.