山西农村电子商务营销模式探析

Analysis of Rural E-Commerce Marketing Mode in Shanxi Province

摘要: 本文通过对山西省电子商务发展现状和环境分析，对山西省农村电子商务营销模式及其发展进行阐述，提出了促进山西省农村电子商务营销模式发展的策略，以提升山西省农村农产品营销效率。

Abstract: Based on the analysis of the electronic commerce development present situation and necessary of Shanxi Province, the rural e-commerce marketing model and problems were discussed. The strategy of promoting the development of Shanxi Province rural e-commerce marketing model was advanced, to enhance the Shanxi Province rural agricultural marketing efficiency.