生鲜食品冷链物流体系探究

Research on the Cold Chain Logistics System of Fresh Food

摘要: 我国电商不断推新营销模式，大大的刺激了消费者的需求，但目前我国生鲜食品的流通损腐率高达30%，难以满足消费者多样化的需求，严重的影响了消费者生活水平的提高。此外，出于防治禽流感等病毒的目的，国家提倡大家购买经过冷冻处理并加工过的肉类产品，因此冷链物流的发展迫在眉睫。本文解释了生鲜食品冷链物流的基本理论，详细介绍了我国的生鲜食品冷链物流运输体系和生鲜食品冷链物流监控体系。而后围绕我国的基础设施的现状、国家的政策和法规、以及市场化程度低，缺乏第三方物流企业的加入这些问题来进行阐释；最后提出自己的合理化建议与对策。

Abstract: The new marketing model of China’s electric business has greatly stimulated the demand of consumers, but at present, the circulation loss rate of fresh food in China is as high as 30%, which is difficult to meet the needs of consumer diversification, and has seriously affected the improvement of the consumer’s living standard. In addition, for the purpose of preventing and controlling the virus such as avian influenza, the country advocates the purchase of frozen and processed meat products, so the development of cold chain logistics is imminent. This paper ex-plains the basic theory of fresh food cold chain logistics, and introduces the cold chain logistics transportation system of fresh food and the cold chain logistics monitoring system of fresh food in China. Then we explained this question from the current situation of China’s infrastructure, the state’s policies and regulations, as well as the low degree of marketization, and the lacked participation of third-party logistics companies. Finally, we put forward our own rationalization proposals and countermeasures.