完善武汉蔬菜直销模式的对策研究

Study on the Countermeasures to Perfect the Direct Selling Mode of Vegetables in Wuhan

摘要: 近年来，国家鼓励发展蔬菜直销模式。蔬菜直销模式的运用，既能让蔬菜生产者和消费者获利，又可以推动地方农业发展。但不难发现直销模式发展进度缓慢，仍处于初级阶段。本文对武汉市蔬菜直销模式流通渠道进行分析，通过对其蔬菜直销发展现状和模式运作，以及国外蔬菜流通模式的研究，发现目前武汉市蔬菜直销模式的流通过程存在着专业基地少、信息阻塞、流通成本高等问题，了解到直销模式运行需要政府的引导、先进技术和完善物流体系的支持以及专业基地的依托。为改善武汉市蔬菜直销模式，我们提出了完善蔬菜直销机制、健全蔬菜直销物流服务渠道、引入先进技术、加大政府扶持力度等对策建议。鼓励发展蔬菜直销模式，提高农民的收入，推动武汉市农业发展。

Abstract: This article analyzes the circulation channel of the direct selling pattern of vegetables in Wuhan. Through the research on the current situation and mode operation of vegetable direct marketing and the study of foreign vegetable circulation mode, it is found that there are some problems in the circulation process of vegetable direct marketing model in Wuhan, such as few professional bases, information blocking, high circulation cost and so on. In order to improve the pattern of direct selling of vegetables in Wuhan, we put forward some countermeasures and suggestions, such as perfecting the mechanism of direct selling of vegetables, perfecting the service channels of logistics of direct selling of vegetables, introducing advanced technology and increasing the support of government.