2017世界女子9球锦标赛媒体推广研究

2017 World Women’s 9-Ball Championship Media Promotion Study

摘要: 采用实地考查法、文献资料法对2017世界女子9球锦标赛媒体推广进行分析和总结，依据科学方法提出结论和建议。赛前积极与媒体交流，拓宽媒体资源。打造完整赛事宣传平台，分重点、分步骤的开发利用；赛中确保赛事报道顺利开展，做好媒体服务工作；赛后及时更新官方平台，跟踪媒体报道，编写媒体传播报告。对世界女子9球锦标赛的媒体推广工作、赛事公司的部门运行，具有指导意义。

Abstract: This paper analyzes and summarizes the media promotion in the 2017 World Women’s 9-ball Championship using field examination method and literature data method, and puts forward conclusions and suggestions based on scientific methods. Event organization actively communicates with the media before the competition and expands media resources, creates a complete competition publicity platform, focuses on the development and utilization of the steps. They try their best to ensure the smooth development of the competition report and the media service, and update the official platform after the game, follow the media reports and write the media report. It is of guiding significance to the media promotion of the world woman’s nine-ball championship and the operation of the department of the competition company in the future.