欧洲足球冠军联赛的商业管理研究

Research on Business Management of Europe Football Champion League

摘要: 采用文献资料法对欧洲冠军联赛商业管理进行分析，认为欧冠联赛在欧足联的监督下，由独立的公司全权负责运营，通过改变赛制，品牌宣传，赞助商定位以及电视转播权营销等方式，将欧洲冠军联赛的商业价值发展到最大，把欧冠联赛打造成为了世界上水平最高，最具影响力的足球赛事，对中国足球的商业发展有一定的指导意义。

Abstract: The European Champions League business management is analyzed with the literature method. Under the supervision of UEFA, the European Champions League is fully responsible for operation by independent companies. By changing the competition system, brand publicity, sponsor positioning and TV broadcasting rights marketing, the commercial value of the European Champions league is developed to the great extent, and the Champions League has become the world’s highest and most influential football match, which has a certain guiding significance for the commercial development of Asian football.