浅析中国高尔夫俱乐部管理现状

Analysis on the Present Situation of Golf Club Management in China

摘要: 本文以中国高尔夫俱乐部管理为研究主线，研究得出中国高尔夫俱乐部管理中存在管理人才素质参差不齐、管理机制不够成熟、消费门槛较高、俱乐部运营策略不合理、俱乐部功能单一，宣传力度不足等问题。并针对存在的问题提出应注重高尔夫管理专业人才培养、规范高尔夫俱乐部管理制度、积极推动高尔夫俱乐部运营发展、扩大推广力度、提高服务质量、打造特色核心竞争力等建议，为中国高尔夫俱乐部良好运营提供参考。

Abstract: This paper takes the management of China Golf Club as the main research line and concludes that the quality of management talents in Chinese golf club management is uneven, the management mechanism is not mature enough, the consumption threshold is high, the club’s operating strategy is unreasonable, the club’s function is single, and the propaganda is not sufficient and so on. In re-sponse to existing problems, it is suggested that golf management professionals should be trained, golf club management systems should be standardized, golf club operation and development should be promoted, promotion efforts should be promoted, service quality should be improved, and core competitiveness should be built, so as to provide reference for the good operation of the Chinese golf club.