柬埔寨年轻人购房感知价值维度界定研究

A Study of Dimension Definition of Cambodian Youth on House Purchasing Perceived Value

摘要: 顾客感知价值指的是顾客所能感知到的利益与其在获取产品或服务时所付出的成本进行权衡后对产品或服务效用的总体评价。本研究对柬埔寨年轻人购房价值维度进行了探索性研究，开发和检验了测量量表。实证结果表明，柬埔寨顾客感知价值维度包括外部功能价值、内部功能价值、心理价值、情感价值四个维度，具体由17个测量题项构成。信度分析、探索性和检验证性因子分析结果显示，量表信度和效度良好。

Abstract: Customer perceived value refers to the overall evaluation of the effectiveness of a product or service after weighing the benefit the customer can perceive with the cost of acquiring the product or service. This study explores the dimension definition of Cambodian young people on house purchasing perceived value, constructs the four dimensions of external function value, internal function value, psychological value and emotional value. On this basis, a measurement scale is developed. Through the reliability analysis, exploratory factor analysis, the final scale consists of four dimensions and 17 measurement items, and the scale has good reliability and validity.