长沙市特色农产品品牌建设探究

Research on Brand Building of Characteristic Agricultural Products in Changsha

摘要: 本文以问卷的形式对长沙市消费者的品牌农产品购买情况进行了调查。从销售推广的角度探究和总结了长沙市特色农产品品牌的发展现状和主要问题，并针对性地提出了相关对策和建议，以进一步推动长沙市特色农产品品牌创建，支持长沙市农业发展。

Abstract: This article conducts a survey on consumers’ purchase of branded agricultural products in Changsha by means of a questionnaire. From the perspective of sales promotion, this paper explores and summarizes current situation and existing problems of Changsha characteristic agricultural products brand in the actual development process, and puts forward relevant countermeasures and suggestions to further promote the establishment of Changsha characteristic agricultural products brand and support the agricultural development of Changsha.