农村创业的商业模式创新研究

Study on Business Model Innovation of Rural Entrepreneurship

摘要: 农村创业是中国特色社会主义乡村振兴战略的重要组成部分，是促进三农问题的解决和培育农村新发展动能的有效方式。农村创业是一类立足农村地区的自主创业形式，商业模式创新是关乎农村创业项目成功的根本问题，是企业参与市场竞争和实现商业目标的重要手段。农村创业的商业模式创新是对具体要素的创新，如创业理念、产品和服务、目标市场、分销渠道、利益相关者、盈利模式等要素。

Abstract: Rural entrepreneurship is an important component of the strategy of revitalizing country when constructing socialism with Chinese characteristics, rural entrepreneurship promote solving three rural issues and conducting rural revitalizing plan. Rural entrepreneurship is a kind of self-employed entrepreneurship; its fundamental problem is business model innovation; it is a key measure to participate in market competition for businesses. Six specific innovation elements are involved in rural business model innovation: entrepreneurship ideals, products and services, target market, distribution channels, stakeholder and profit model.