太平洋联盟开展境外高尔夫旅游的SWOT分析

SWOT Analysis of Overseas Golf Tour Launched by Pacific Links

摘要: 本文采用文献资料法对太平洋联盟境外高尔夫旅游项目的开展进行SWOT的分析，对其开展项目的优势、劣势、机会和威胁进行了总结。得出太平洋联盟开展境外高尔夫旅游整体上自身优势大于劣势，机会与威胁并存。因此太平洋联盟开展境外高尔夫旅游今后的发展在保持优势规避劣势的同时，也要把握机会，积极应对外界威胁，综合运用4种战略组合，提升自身的竞争力。

Abstract: In this paper, SWOT is used to analyze the development of overseas golf tourism projects in the Pacific League using documentary methods, and this paper summarized the strengths, weaknesses, opportunities, and threats of the project. It is concluded that the advantage of the Pacific Alliance’s overall overseas golf travel exceeded disadvantages, and opportunities and threats coexisted. Therefore, the future development of overseas golf tourism should not only maintain its advantages and avoid disadvantages, but also seize opportunities, actively respond to external threats, and comprehensively use four kinds of strategic combinations to enhance its competitiveness.