文化距离对国家文化产品贸易的影响——基于中国与G20面板数据的实证检验

The Influences of National Cultural Distance on Cultural Product Trade: Empirical Study Based on Panel Data of China and G20

摘要: G20集团经济总量目前占全球经济的80%以上，已经成为全球经济治理的重要平台之一。深化中国与G20国家间的文化产品贸易合作，对于推进世界经济的可持续发展具有重要意义。本文以G20国家为样本，基于2002~2015年中国与G20国家间的贸易数据，运用引力模型，研究了文化距离对中国文化产品贸易的影响。通过随机效应模型检验结果表明，总文化距离对中国文化产品贸易有显著的负向作用，其中权力距离和不确定性规避对文化产品贸易的负向影响较为显著，即两国之间的权力距离和不确定性规避指数越小，其文化贸易成本越低收益越高。

Abstract: The G20 economy now accounts for more than 80% of the global economy and has become one of the most important platforms for global economic governance. Boosting the cooperation of cultural product trade between China and G20 countries is of great significance for advancing the sustainable development of the world economy. This article uses G20 countries as a sample, based on the trade data between China and G20 countries from 2002 to 2015, using the gravity model to study the impact of cultural distance on Chinese cultural product trade. The random utility model test results show that the total cultural distance has a significant negative effect on the Chinese cultural product trade, in which the power distance and uncertainty avoidance have a more significant negative impact on the cultural product trade. The smaller the power distance and the uncertainty avoidance index between the two countries, the lower the cost of cultural trade and the higher the return.