大学生共享单车使用情况的问卷编制和现状

Questionnaire Compilation and Current Status of College Students’ Use of Shared Bicycle

摘要: 共享单车的使用范围及影响日益扩大，然而目前尚未有针对共享单车使用情况的正式问卷，也未有问卷对大学生使用共享单车的现状进行系统考察。本研究旨在编制大学生共享单车使用情况问卷，分析使用现状，并对共享单车团队的发展提出相应建议。对正式施测的398份数据进行探索性因素分析，并根据验证性因素分析修正指数进行简化，最终获得包含2个子问卷共50个题目的大学生共享单车使用情况问卷。结果发现，性别、品牌、经济水平对用户体验和用户期望造成一定差异；用户体验对用户期望总体有负向的预测作用，管理体验和客服体验对相应维度的用户期望有负向的预测作用，但在产品性能维度上，用户体验对用户期望起正向预测作用。

Abstract: The scope and influence of bicycle-sharing are expanding. However, there is no formal question-naire for bicycle-sharing or any systematic survey on current status of college students’ use of shared bicycle. This study aimed to compile a questionnaire of shared bicycle, analyze the current status and put forward corresponding suggestions for the development of the shared bicycle team and business. The Exploratory Factor Analysis was carried out on 398 data of the formal test, and the revised index was simplified according to the Confirmatory Factor Analysis. Finally, the shared bicycle using situation questionnaire of college students includes 2 sub-questionnaires, consisting of 50 items. Results showed that different genders, brands, and economic levels have certain differences in user experience and user expectations; user experience has a negative predictive effect on user expectations, and management experience and customer service experience are negative for user expectations of corresponding dimensions. But in the product performance dimension, the experience positively predicts expectations.