基于游客游后感知视角下的仿古街区旅游开发研究—以成都市锦里为例

A Study on the Tourism Development of the Imitation Archaic Streets from the Perceptual Perspective of Tourists after the Travel—A Case Study of Jinli in the City of Chengdu

摘要: 仿古街区作为城市规划内容的表现形式之一，是集旅游购物、休闲娱乐为一体的“特殊”的旅游资源，在赋予城市发展的历史与传统色彩的同时满足了游客对旅游文化的需求。本文从游客游后感知的视角出发，采用问卷调查与店铺调查相结合的方式，运用Customer Satisfaction分析法全面分析了现阶段仿古街区锦里在旅游开发中的优势资源、劣势资源及亟需改善的资源，并以此为基础提出了有利于其健康发展的有效策略。

Abstract: As a kind of special tourist resource, imitation archaic streets are usually regarded as one of the ex-pressional forms of contents in a city’s urban planning. On one hand, imitation archaic streets inte-grate a plurality of functions such as tourism, leisure entertainment, etc. On the other hand, they are also satisfying the needs of tourists for tourism culture while endowing the history and tradition of a city’s urban development. This paper makes an empirical study on the Jinli imitation archaic street in the city of Chengdu and comprehensively analyzes the Jinli imitation archaic street’s ad-vantage resources, disadvantage resources and the resources that are urgently in need of improve-ment at the present stage from the perceptual perspective of tourists after the travel. Besides, with the Customer Satisfaction (CS) analytical method, the paper utilizes a combination of questionnaires survey and stores survey, so as to propose several effective strategies that are conducive to the healthy development of the Jinli imitation archaic street based on the study and analysis.