北京鲜花市场的冷链物流调研分析

Investigation and Analysis of Cold Chain Logistics in Beijing Flower Market

摘要: 随着人们生活水平的提高，鲜花消费也越来越得到广大市民的认可，像北京这样的国际大都市，市民对鲜花的需求是非常大的，消费者也十分看重鲜花的品质，但通过多环节的物品流通，鲜花的质量不一定令人满意，尤其是节假日购花高峰期间，主要是由于北京鲜花市场的冷链物流体系不够完善。本文通过对北京鲜花市场冷链物流情况进行调查，了解目前北京鲜花冷链系统的现状，并对其存在的问题提出合理建议。

Abstract: With the improvement of people’s living standards, the consumption of flowers has been more and more recognized by the public. In big cities like Beijing, the public’s demand for flowers is also very large, and consumers pay more attention to the quality of flowers. However, the quality of flowers may not be satisfactory through multi-link circulation of goods, especially during the peak period of holiday flower purchase, mainly due to the lack of cold chain logistics system in Beijing flower market. This paper investigates the cold chain logistics of Beijing flower market to understand the current situation of the cold chain system of Beijing flowers and put forward reasonable suggestions for its problem.