基于全域旅游视角的旅游发展质量评价指标体系构建及评价方法选择

An Evaluation System of Tourism Destination Development Quality and the Evaluation Methods Based on Comprehensive Tourism Perspectives

摘要: 论文在总结分析旅游业发展质量、旅游经济发展质量及旅游产品、旅游服务及旅游环境质量等综合及单一质量评价基础上，结合全域旅游发展模式的特征及要求，构建了旅游地旅游发展质量评价指标体系，总体上包括要素配置、环境质量、产品质量、产业融合及部门协调质量、全民参与、旅游规划策划质量、旅游发展效率及旅游可持续态势等9个维度44个具体指标，对省域及市县区空间尺度差异的部分指标实现了差异化；在评价方法上，总体上包括基于问卷调查的数理统计与网络文本分析方法、比值法、综合指标体系法、数学模型及多元方法集成等手段，对部分方法如DEA模型、可达性计算、客源吸引半径(AR)及协调耦合度模型等作了详细介绍。

Abstract: This study has reviewed studies of development quality of tourism industry, tourism economical development, tourism product, tourism service and tourism environment, and has combined characteristics and requirement of comprehensive tourism, coming to an evaluation indicators system of tourism destination. This system includes 9 dimensions 44 indicators, and they can be grouped as allocation of tourism elements, environmental quality, tourism product quality, indus-try integration, department cooperation, stakeholders participation, quality of tourism planning, tourism development efficiency and trends of sustainable tourism. This system is different from others in spatial scale differentiation, mainly about province or county field. Evaluation methods can be divided as questionnaire investigation and statistical method, web-based document analysis, proportion calculation, indicators assessment, mathematical models. Some significant methods, like DEA (data envelopment analysis model), accessibility calculation, AR (attraction radius) and coordination and coupling degree model, are introduced.