温泉旅游发展研究：探索及启示——以临沂市为例

Research on the Development of Hot Spring Tourism: Exploration and Enlightenment—Taking Linyi City as an Example

摘要: 本文以临沂温泉旅游为研究对象，通过对温泉旅游的现状进行分析，剖析温泉旅游发展中存在的问题，并为这些问题提出相应的解决对策。本文认为临沂市温泉产品现存的问题主要包括对温泉旅游资源的开发缺乏保护、温泉旅游产品过于单一、个别温泉度假区有雷同现象、温泉旅游服务质量有待提高、温泉旅游缺乏文化内涵等。所以在开发过程中应注重维护其可持续发展、提高温泉旅游景区的知名度及可进入度、优化特色旅游产品，打破泛地域化现象、提高温泉旅游从业人员综合素质。并应加强对旅游服务的监督管理、深化温泉旅游产品层次性并扩展其文化属性。

Abstract: This paper takes Linyi Hot Spring Tourism as the research object, analyzes the current situation of hot spring tourism, analyzes the problems existing in the development of hot spring tourism, and proposes corresponding solutions for these problems. The author believes that the existing prob-lems of Linyi hot spring products mainly include the lack of protection for the development of hot spring tourism resources, the excessive hot spring tourism products, the similar phenomenon of individual hot spring resorts, the need to improve the quality of hot spring tourism services, and the lack of cultural connotation of hot spring tourism. Therefore, in the development process, we should pay attention to maintaining its sustainable development, improving the visibility and ac-cessibility of hot spring tourism scenic spots, optimizing special tourism products, breaking the pan-regionalization phenomenon and improving the comprehensive quality of hot spring tourism practitioners. It should strengthen the supervision and management of tourism services, deepen the level of hot spring tourism products and expand its cultural attributes.