基于网络游记的台儿庄古城元素性符号研究

Research on Elemental Symbols of Taierzhuang Ancient City Based on Online Travel Notes

摘要: 旅游者抵达旅游目的地之时，会通过了解旅游目的地独有的特质而认识旅游地，其旅游活动可以看作是不断认识、不断理解旅游地元素性符号的过程。论文基于游客凝视理论，通过收集有关台儿庄古城的游记，利用“文字 + 图片”的文本分析方法研究其元素性符号。研究发现，台儿庄古城元素性符号分为三类：自然景观类、人文景观类和整体感知类。自然景观符号包括建筑、大战与文化，人文景观符号包括运河、水乡和水城，整体感知符号为江南、江北以及美丽。论文对旅游者所赋予符号背后的含义进行深入研究，并为今后台儿庄古城品牌形象构建以及旅游可持续发展提供了对策依据。

Abstract: When a tourist arrives at the tourist destination, he will further appreciate the destination by knowing the unique characteristics of it. The activities of tourist can be seen as a process of con-stantly recognizing and understanding the elemental symbols of the tourist destination. In this paper, based on the theory of tourist gaze, several travel notes about the ancient city of Taierzhuang are collected, and its elemental symbols are studied by using the text analysis method of “characters + pictures”. It is found that the elemental symbols of Taierzhuang ancient city can be divided into three categories: natural landscape, human landscape and overall perception. The natural landscape symbols are architecture, war and culture; the humanistic landscape symbols are canal, water town and water city; the overall perception symbols are Jiangnan, Jiangbei and beauty. Furthermore, the paper also makes a thorough study of the meaning behind the symbols endowed by tourists, which provide guidance for the future brand image construction of Taierzhuang and sustainable tourism development.