基于过程管理的市场营销本科毕业论文改革探索

Exploration on the Reform of Undergraduate Thesis of Marketing Major Based on Process Management

摘要: 针对市场营销专业本科毕业论文在选题、资料收集及论文撰写方面存在的一系列问题，结合市场营销专业实践性较强的特点，从强化毕业论文全过程管理的角度提几点改进建议，以增强市场营销专业本科毕业论文的实用性及创新性，进而在一定程度上促进论文质量的稳步提升。

Abstract: For a series of problems in the topic selection, data collection and paper writing of the undergraduate thesis of marketing major, combined with the strong practical characteristics of the marketing profession, this paper gives some improvement suggestions from the perspective of strengthening the management of the thesis process, which aims to enhance the practicality and innovation of the undergraduate thesis of marketing major, and then promotes the quality of the undergraduate thesis in a certain extent.