重大节事活动对城市旅游国际化的影响与提升路径研究——以杭州G20峰会为例

Research on the Influence and Promotion Path of Major Festival Activities on Urban Tourism Internationalization—Taking Hangzhou G20 Summit as an Example

摘要: 重大节事活动往往给城市旅游的突破发展提供重要推动力。杭州作为国内有名的旅游目的地，如何成为国际化旅游目的地，一直是政府和业界关注的重点。2016年G20峰会的召开，为杭州市的旅游国际化发展提供了千载难逢的契机。本文通过调查研究了G20节事活动对杭州旅游国际化建设的影响，提出了杭州建设国际化旅游的构想及杭州旅游国际化路径提升的若干意见。

Abstract: Major festival activities often provide an important impetus for the breakthrough development of urban tourism. As a famous tourist destination in China, how to become an international tourism destination has always been the focus of the government and the industry. The convening of the 2016 G20 Summit provided a rare opportunity for the internationalization of tourism in Hangzhou. This paper investigates the impact of the G20 event on the internationalization of Hangzhou tourism, and puts forward some ideas for the construction of international tourism in Hangzhou and the promotion of the internationalization of Hangzhou tourism.