合作关系情境中企业间机会主义研究:回顾与展望
The Study of Inter-Firm Opportunism in the Circumstances of Cooperative Relationship: Retrospect and Prospect
DOI: 10.12677/MM.2018.86081, PDF,  被引量    科研立项经费支持
作者: 苏云霞:上海出版传媒研究院,上海;上海出版印刷高等专科学校,上海;孙明贵:东华大学,上海
关键词: 企业间机会主义原因正式治理关系治理Inter-Firm Opportunism Antecedents Formal Governance Relationship Governance
摘要: 合作关系情境中企业间机会主义的研究,国内外学术界已经取得了相当丰富的成果。企业间机会主义是合作关系中交易一方的行为违背了合同或者关系契约的要求,使得机会主义行为方获取了利益,并侵占了对方的利益,进而给合作带来很多不利影响。究其产生的原因,除了契约不完全会引发机会主义以外,环境、合作任务、权力、委托–代理人、组织间结构这些因素也会引发企业间机会主义。企业间机会主义的治理策略包括二元关系治理和网络关系治理,其中,学术界从正式治理和关系治理的独立效应、组合效应以及权变视角进行了二元关系治理研究。此外,本文也对未来研究进行了展望。
Abstract: It has made considerable achievements in academic circles both at home and abroad on the re-search of inter-firm opportunism in the circumstances of cooperative relationship. Inter-firm op-portunism is the behavior of a trading party in a cooperative relationship, which violates the re-quirements of contracts or relational contracts, makes the opportunist party gain interest and en-croach on the interests of the other party, and then brings many adverse effects to cooperation. In addition to the incomplete contract, the antecedents of inter-firm opportunism include many fac-tors such as environment, cooperation task, power, principal-agent, inter-organization structure. The governance strategies of inter-firm opportunism include the binary relationship governance and the network relationship governance. The academic field studies the binary relationship gov-ernance from the perspective of independent effect, combination effect and contingency perspective of formal governance and relationship governance. Furthermore, we prospect the further research.
文章引用:苏云霞, 孙明贵. 合作关系情境中企业间机会主义研究:回顾与展望[J]. 现代管理, 2018, 8(6): 631-643. https://doi.org/10.12677/MM.2018.86081

参考文献

[1] Williamson, O.E. (1975) Markets and Hierarchies: Analysis and Antitrust Implications. The Free Press, New York.
[2] Masten, S.E. (1988) Equity, Opportunism, and the Design of Contractual Relations. Journal of Institutional and Theoretical Economics, 144, 180-195.
[3] Williamson, O.E. (1991) Economic Institutions: Spontaneous and In-tentional Governance. Journal of Law, Economics, and Organization, 1, 159-187.
[4] Macneil, I.R. (1981) Economic Analysis of Contractual Relations: Its Shortfalls and the Need for a Rich Classificatory Apparatus. Northwestern Uni-versity Law Review, 75, 1018-1163.
[5] Luo, Y.D. (2006) Opportunism in Inter-Firm Exchanges in Emerging Markets. Management and Organization, 2, 121-147. [Google Scholar] [CrossRef
[6] Wathne, K.H. and Heide, J.B. (2000) Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions. Journal of Marketing, 10, 36-51.
[7] 任星耀, 朱建宇, 钱丽萍, 王鹏. 渠道中不同机会主义的管理: 合同的双维度与关系规范的作用研究[J]. 科学学研究, 2012, 15(3): 12-21.
[8] Ghoshal, S. and Moran, P. (1996) Bad for Practice: A Critique of the Transaction Cost Theory. Academy of Management Review, 21, 13-47. [Google Scholar] [CrossRef
[9] Jap, S.D., Robertson, D.C., Rindfleisch, A. and Hamilton, R. (2013) Low-Stakes Opportunism. Journal of Marketing Research, 4, 216-227.
[10] Williamson, O.E. (1985) The Economic Institutions of Capitalism: Firms, Markets, and Relational Contracting. Free Press, New York.
[11] 王节祥, 盛亚, 蔡宁. 合作创新中资产专用性与机会主义行为的关系[J]. 科学学研究, 2015(8): 1251-1260.
[12] 叶飞, 张婕, 吕晖. 供应商机会主义行为对信息共享与运营绩效的影响[J]. 管理科学, 2012, 25(2): 51-60.
[13] Wang, X.H. and Yang, Z.L. (2013) Inter-Firm Opportunism: A Meta-Analytic Review and Assessment of Its Antecedents and Effect on Performance. Journal of Business & Industrial Marketing, 28, 137-146. [Google Scholar] [CrossRef
[14] Ghosh, M. and George, J. (1999) Governance Value Analysis and Marketing Strategy. Journal of Marketing, 63, 131-145. [Google Scholar] [CrossRef
[15] 徐二明, 徐凯. 资源互补对机会主义和战略联盟绩效的影响研究[J]. 管理世界, 2011(1): 93-103, 187-188.
[16] 刘群慧, 李丽. 关系嵌入性、机会主义行为与合作创新意愿——对广东省中小企业样本的实证研究[J]. 科学学与科学技术管理, 2013(7): 83-94.
[17] Jap, S.D. and Anderson, E. (2003) Safeguarding Interorganizational Performance and Continuity under ex Post Opportunism. Management Science, 49, 1684-1701. [Google Scholar] [CrossRef
[18] Chang, J., Bai, X. and Li, J.J. (2015) The Influence of Insti-tutional Forces on International Joint Ventures’ Foreign Parents’ Opportunism and Relationship Extendedness. Journal of International Marketing, 23, 73-93. [Google Scholar] [CrossRef
[19] Barnes, B.R., Leonidou, L.C., Siu, N.Y.M. and Leonidou, C.N. (2010) Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Rxporter-Hong Kong Importer Relationship. Journal of International Marketing, 18, 35-63. [Google Scholar] [CrossRef
[20] Chung, J.-E. (2012) When and How Does Supplier Opportunism Matter for Small Retailers’ Channel Relationships with the Suppliers? Journal of Small Business Management, 50, 389-407.
[21] Seggie, S.H., Griffith, D.A. and Jap, S.D. (2013) Passive and Active Opportunism in Interorganizational Exchange. Journal of Marketing, 11, 73-90.
[22] Joshi, A.W. and Stump, R.L. (1999) Opportunism: Integrating and Extending Insights from Transaction Cost Analysis and Relational Exchange Theory. Canadian Journal of Administrative Sciences, 16, 334-352.
[23] Scott, W.R. (2001) Institutions and Organizations. Sage Publications, Thousand Oaks.
[24] Wang, Z., Huo, B., Tian, Y. and Hua, Z. (2015) Effects of External Uncertainties and Power on Opportunism in Supply Chains: Evidence from China. International Journal of Production Research, 53, 6294-6307. [Google Scholar] [CrossRef
[25] 曾伏娥, 刘红翠, 王长征. 制度距离, 组织认同与企业机会主义行为研究[J]. 管理学报, 2016, 13(2): 203-211.
[26] Granovetter, M. (1985) Economic Action and Social Structure: The Problem of Embeddedness. American Journal of Sociology, 91, 481-510. [Google Scholar] [CrossRef
[27] Grant, S.B. (2007) Vulnerability to Post Contractural Opportunism in Supply Chain Co-Operative Exchange. Marketing Management Journal, 17, 169-189.
[28] Dong, M.C., Liu, Z., Yu, Y. and Zheng, J.-H. (2015) Opportunism in Distribution Networks: The Role of Network Embeddedness and Dependence. Production and Operations Management, 24, 1657-1670. [Google Scholar] [CrossRef
[29] Sridharan, V.G. and Phang, M.M.S. (2014) Dependent on One But Vulnerable to Another: Opportunism Threats and Control Solutions for Customization Providers. Accountin and Finance, 54, 591-624. [Google Scholar] [CrossRef
[30] Yan, T. and Kull, T.J. (2015) Supplier Opportunism in Buyer-Supplier New Product Development: A China-U.S. Study of Antecedents, Consequences, and Cultur-al/Institutional Contexts. Decision Sciences, 46, 403-445. [Google Scholar] [CrossRef
[31] Villena, V.H., Revilla, E. and Choi, T. (2011) The Dark Side of Buy-er-Supplier Collaboration: A Social Capital Perspective. Journal of Operations Management, 29, 561-576. [Google Scholar] [CrossRef
[32] 周俊, 袁建新. 领域知识专用性投资对接收方机会主义行为的影响与治理[J]. 管理评论, 2015(11): 170-180.
[33] 苏云霞, 孙明贵. 基于嵌入性的企业外部互补性资产合作研究[J]. 管理案例研究与评论, 2017(1): 20-33.
[34] 盛亚, 张文静. 资产性质, 权力-依赖关系对机会主义行为的影响[J]. 科技进步与对策, 2014, 31(23): 22-27.
[35] George, J. (1984) An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel. Journal of Marketing Research, 21, 278-289. [Google Scholar] [CrossRef
[36] Pfeffer, J. and Salancik, G. (1978) The External Control of Organizations: A Resource Dependence Perspective. Harper and Row, New York.
[37] 钱丽萍, 任星耀. 渠道关系中专项投资不对等与机会主义行为间关系研究-正式化、参与与私人关系的调节作用[J]. 管理评论, 2012(10): 73-84.
[38] 刘婷, 刘益. 交易专项投资对伙伴机会主义行为影响的实证研究[J]. 管理科学, 2012, 25(1): 66-75.
[39] 薛佳奇, 刘益, 张磊楠. 竞争关系下制造商专项投资对分销商机会主义行为的影响[J]. 管理评论, 2011, 23(9): 76-85.
[40] Provan, K.G. and Skinner, S.J. (1989) Interorganizational Dependence and Control as Predictors of Opportunism in Dealer-Supplier Relations. Academy of Management Journal, 32, 202-212.
[41] 张钰, 刘益, 杨伟. 供应商影响战略与分销商机会主义-分销商关系承诺的调节作用研究[J]. 管理科学, 2013, 26(5): 50-62.
[42] Malhotra, D. and Gino, F. (2011) The Pursuit of Power Corrupts: How Investing in Outside Options Motivates Opportunism in Relationships. Administrative Science Quarterly, 56, 559-592. [Google Scholar] [CrossRef
[43] 孙鳌. 特许经营中的搭便车和机会主义[J]. 现代经济探讨, 2012(10): 14-18.
[44] Rindfleisch, A. and Heide, J.B. (1997) Transaction Cost Analysis: Past, Present, and Future Applications. Journal of Marketing, 61, 30-54. [Google Scholar] [CrossRef
[45] Bergen, M., Dutta, S. and Walker, O.C. (1992) Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories. Journal of Marketing, 56, 1-24. [Google Scholar] [CrossRef
[46] 郑石桥, 周天根, 王玮. 组织治理模式, 机会主义类型和审计主题-基于行为审计和信息审计视角[J]. 中南财经政法大学学报, 2015(2): 80-85.
[47] 王立磊, 张剑渝, 胥兴安. 感知供应商“关系取向”对分销商机会主义行为的影响-治理策略的调节作用[J]. 商业经济与管理, 2015(6): 25-37.
[48] Das, T.K. (2006) Strategic Alliance Temporalities and Partner Opportunism. British Journal of Management, 17, 1-21. [Google Scholar] [CrossRef
[49] Evanschitzky, H., Caemmerer, B. and Backhaus, C. (2016) The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance. Journal of Small Business Management, 54, 279-298.
[50] 姜翰, 金占明. 认知环境不稳定性对合资企业成员机会主义认知影响的实证研究[J]. 管理学报, 2009, 6(1): 102-111.
[51] Stern, L.W. (1969) Distribution Channels: Behavioral Dimensions. Houghton-Mifflin, New York.
[52] John, G. and Reve, T. (1982) The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels. Journal of Marketing Research, 19, 517-524. [Google Scholar] [CrossRef
[53] Reve, T. and Stern, L.W. (1986) The Relationship between Inter-organizational Form, Transaction Climate, and Economic Performance in Vertical Interfirm Dyads. Heath, Lexing-ton.
[54] Crosno, J.L. and Dahlstrom, R. (2008) A Meta-Analytic Review of Opportunism in Exchange Relationships. Journal of the Academy of Marketing Science, 36, 191-201. [Google Scholar] [CrossRef
[55] 胡琴芳, 张广玲, 江诗松, 周南. 基于连带责任的供应商集群内机会主义行为治理研究——一种网络治理模式[J]. 南开管理评论, 2016, 19(1): 97-107.
[56] Dyer, J.H. and Singh, H. (1998) The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage. Academy of Management Review, 23, 660-679. [Google Scholar] [CrossRef
[57] Achrol, R.S. and Gundlach, G.T. (1999) Legal and Social Safe-guards against Opportunism in Exchange. Journal of Retailing, 75, 107-124. [Google Scholar] [CrossRef
[58] 杨建华, 高卉杰, 殷焕武. 物流服务提供商联盟的关系治理和机会主义——基于正式控制视角[J]. 软科学, 2017(1): 124-129.
[59] 江旭. 联盟信任与伙伴机会主义的关系研究——来自我国医院间联盟的证据[J]. 管理评论, 2012(8): 51-57, 87.
[60] 曾伏娥, 陈莹. 分销商网络环境及其对机会主义行为的影响[J]. 南开管理评论, 2015, 18(1): 77-88.
[61] 李瑶, 张磊楠, 陶蕾. 如何利用社会关系来有效控制机会主义行为——基于外部环境不确定性的调节作用研究[J]. 商业经济与管理, 2015(6): 5-14.
[62] 周海军, 杨忠. 供应链企业间机会主义行为及关系契约治理研究——基于抵押物模型的实证分析[J]. 南京社会科学, 2014(1): 43-51.
[63] 张钰, 刘益, 李瑶. 营销渠道中控制机制的使用与机会主义行为[J]. 管理科学学报, 2015, 18(12): 79-92.
[64] Carson, S.J., Madhok, A. and Wu, T. (2006) Uncertainty, Opportunism, and Governance: The Effects of Volatility and Ambiguity on Formal and Relational Contracting. Academy of Management Journal, 49, 1058-1077. [Google Scholar] [CrossRef
[65] Lai, F., Tian, Y. and Huo, B. (2012) Relational Governance and Opportunism in Logistics Outsourcing Relationships: Empirical Evidence from China. International Journal of Pro-duction Research, 50, 2501-2514. [Google Scholar] [CrossRef
[66] 吴义爽. 关联博弈, 机会主义治理与中小企业融资的制度创新——基于“网络联保”信贷模式的案例研究[J]. 经济学家, 2009(5): 82-86.
[67] Argyres, N. and Liebeskind, J.P. (1999) Contractual Commitments, Bargaining Power, and Governance Inseparability: Incorporating History into Transaction Cost Theory. Academy of Management Review, 24, 49-63. [Google Scholar] [CrossRef