基于共享经济视角对共享单车行业的商业模式分析——以摩拜单车为例

Business Model Analysis of the Sharing Bicycle Industry from the Perspective of Sharing Economy—Taking the Mobike as an Example

摘要: 共享单车作为一种新兴的商业模式，其出现不仅丰富了共享经济的形式，拓展了商业模式，而且颠覆了人们的出行方式。对共享单车行业的商业模式进行深入分析可以帮助我们更好地了解、预测共享单车行业的发展现状以及未来发展趋势。本文以摩拜单车为例阐述了共享单车的商业模式及其中存在的问题，并提出了有针对性的建议。

Abstract: Sharing bicycle industry as an emerging business model has not only enriched the form of sharing economy, expanded business models, but also changes the travel patterns. An in-depth analysis of the business model of the shared cycling industry can help us better understand and predict the status and future development of the sharing bicycle industry. This article takes the Mobike as an example to illustrate the business model of sharing bicycles and the problems, and puts forward some suggestions.