药品包装的趣味性设计

Interesting Design of PharmaceuticalPackaging

摘要: 目的：对药品包装趣味性设计的必要性进行阐述，结合实例分析趣味药味包装的设计表现手法，使患者在治疗过程中在情绪上得到最大的安抚，能够主动配合治疗、早日康复。方法：对病患的心理表现和情绪特征进行分析，在此基础上对药品包装的结构、造型、图形几个元素重点剖析，探索恰当有效的趣味性表现方法，将药品外包装与药品功能巧妙的结合起来，实现药品包装的趣味性设计。结论：药品包装与其它商品包装相较，存在一定的特殊性。要有保护药品的功能，也要满足患者的情感因素，市场中药品包装外观大多以理性表达的居多，在药品包装过程中，对于材料的研究和投入已经非常成熟，而对于患者的心理关怀却很少在包装中体现，“以物为本”过渡到“以人为本”是我们在药品包装设计中需要关注的新问题。

Abstract: Purpose: To state the necessity of drug interesting package design, analyze the interesting package design expression techniques combining with real examples, and let the patients get maximum conciliation on motion in the treatment process, and then cooperate with treatment actively and recover earlier. Method: To analyze the patients’ psychological presentation and motion characters, and then specially dissect on the structure, shape and picture of drug package, to seek the proper and effective techniques of interest expression, and then combine the outer package with the drug function to realize the interesting package design. Conclusion: The drug package has certain specialty comparing with other commodities. So the package doesn’t only need to protect the pharmaceutical function, but also needs to satisfy the patients’ emotion. While now most drug package appearances in the market show rationality. The research and devotion of materials are already very mature in the procedure, but seldom psychological concern for patients is presented in the package. Therefore, the transition from object-oriented to human-oriented should be the new problem we need to concern in the drug package design.