东莞工业设计行业发展现状与对策研究—基于问卷调研数据的分析

Research on the Development Status and Countermeasure of Industrial DesignIndustry in Dongguan —Based on the Questionnaire Survey

摘要: 东莞正处于结构转型和产业升级的关键阶段，创新驱动发展各项工作也正如火如荼开展中。工业设计行业是现代服务业的重要行业之一，对于东莞至关重要，其发展水平也将体现东莞转型升级的效果和产业层级的高低。利用问卷调研数据，从工业设计提供企业、工业设计需求企业、工业设计产业发展环境等方面进行了统计分析，总结了东莞工业设计行业发展存在的主要问题，最后提出了相关的政策建议。

Abstract: Dongguan’s structure transformation and industrial upgrading is entering into its key stage. In-novation-oriented strategy is going ahead at full steam. As one of the main components of modern service industries, Industrial Design is important to Dongguan, and its development level will di-rectly reflect the effect of transformation and upgrading and level of industries. By using the ques-tionnaire survey data, this paper statistically analyzes the demand and supply side of Industrial Design, the atmosphere of Industrial Design, summarizes the main problems which Dongguan en-counters in developing Industrial Design. At last some suggestions are given.