基于编码与解码理论的网络文学改编探究—以电视剧《欢乐颂2》为例

Research on the Adaptation of Network Literature Based on the Theory of Coding and Decoding—Taking the TV Play “Ode to Joy 2” as an Example

摘要: 网络文学历经20年的发展日渐成熟，近年来影视作品不断借网络文学的东风汲取市场红利，然而呈现褒贬不一的争论。网络小说《欢乐颂》已被改编为两部电视剧，第一部可谓众星捧月，而第二部的口碑却大不如前。本文从霍尔的编码与解码理论逻辑出发，探究其改编创作思路，通过网上评论解读受众消费过程，从整个传播过程中发现《欢乐颂2》的问题所在，并对网络文学改编现象进行反思。

Abstract: After 20 years of development, network literature has become more and more mature, and in re-cent years, film and television works have been drawing Market dividends from the profit of net-work literature, but there are disputes between praise and derogation. The online novel “Ode to Joy” has been adapted into two TV serials. The first one is full of stars, while the second one is declining in popularity. Starting from Hall’s theoretical logic of encoding and decoding, this paper explores his ideas of adaptation and creation, interprets the audience’s consumption process through online comments, and reflects on the phenomenon of network literary change that is the problem of Ode to Joy 2 during the whole communication process.